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Climate innovation danger is rising, including yet behavioral economics research argues that we are collectively underinvesting within protecting ourselves. In The Ostrich Paradox: Why We Underprepare for Disasters , Robert Meyer and Howard Kunreuther point to several personal traits that expose us to greater danger from natural disasters. First, individuals centre on short time horizons including thus underprepare for future threats. Second, when major disasters do occur, individuals are shocked but quickly begin to let their guard down again. Third, people are over-optimistic including thus undervalue their own danger exposure. And the risks are real: Zillow’s research predicts that $400 billion dollars on real property value within Florida could be at danger from climate innovation via the year 2100. It might seem,
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